RGI's track record includes most of Japan's major corporations. There's even a chance that you've read some of it, although the RGI name is nowhere to be seen. The level of excellence, however, is clear throughout. If it doesn't meet the high standards of international advertising, it never leaves the drawing board.

So What's the Difference?

Not surprisingly, the people who create all of these wonderful products in Japan do not speak English. That's not to say that English isn't a commonly used language in Japan. The difference is that it's generally used at the "word" level, where it's interspersed in sentences that are 90% Japanese. This makes for an interesting view of English, but tends to distort it as well - to make it fit nicely between all of those Japanese Kanji characters.

For a copywriter based in Japan, it's necessary to learn how all of the "buzzwords" are interpreted and bent into use. Why are these words given such different meanings? Why do sentences tend to ramble on for half a page, with no clear point at the end of the trail?

Well, the reason is that the people who write, or oversee the writing of, much of Japan's documentation do not have a solid understanding of the English language. They rarely have a natural feel for the language and its effect on the native-English reader. And they're heavily influenced by the way that English is used in Japan.

That makes it crucial to have the input of an experienced, native-speaking copywriter who understands the nuances of the language. The kind of fine-tuning that a professional copywriter is able to provide can make the difference between sales promotional materials that truly sell, and weak, unnatural attempts that make products look second-rate.

And this is where the value of RGI's highly skilled, native-English and Japanese professionals comes in. We maintain that language has to convey precise meaning. We follow the old-school rule that a reader should only have to read each sentence once to understand it completely. Hence, there can be no ambiguity. Every word must hold its own weight. RGI starts by understanding exactly what point the customer is trying to express. We understand, or we learn, the technology that's behind each product or concept. And we relay this information to the reader in a concise, appealing, and easily understandable manner.

What you get is information, pure and simple. When RGI describes a product or a service, you can understand immediately what is being offered and what it means to you. That's the difference.